Centurius take a 5 pronged circular approach to search engine optimisation
Centurius diagnose the current optimisation of the website, including onsite and offsite techniques, Centurius will create an initial report detailing their findings.
Centurius will run a positional report to see how the current site ranks under the current site keywords.
Industry and Competitor Research
Centurius will analyse the industry and monitor close competitors in order to evaluate the clients market.
Search term and Keyword Research
Centurius will undertake extensive search term and keyword analysis. Search term analysis details what particular keywords users are actually typing into the search terms as opposed to what clients think they should be. For example industry terminology that clients use every day may not actually be the terms that the end user types in. Keyword research Is trying to understand the actual volume of searches for each term.
Centurius will create an implementation plan and liaise with the client in terms of timescales for implementation. Once this has been completed, the cycle continues to diagnosis to understand the impact of the work carried out.
To discuss any marketing project you have in mind, either pay us a visit at our head office in Leeds, simply give us a call or fill in the form on the contact us page.