Calico Aquatics

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Calico Aquatics

Calico Aquatics are a dedicated marine outlet in Plumpton, Cumbria.

They have been trading for 15 years and have a large, interesting selection of marine fish, corals, inverts, dry goods, live rock, tanks and cabinets.

As they are one of the biggest and most established marine retailers in the North of England, they are able to offer excellent advice to both beginner and advanced fish keepers, friendly customer service and a warm welcome seven days a week.

Project Detail

Calico Aquatics found Centurius via an organic web search for ‘Sellerdeck Development’ via Google. After an initial telephone consultation and quote-out Centurius were commissioned by the client to carry out a complete upgrade, redesign and redevelopment to their existing web site.

With regards to the design of the new site Calico Aquatics gave Centurius a blank canvas to work with. The only design requirements the client requested were incorporating their key colours of oranges and blues. As well as this the client also required a new online brand to support the new website. Centurius incorporated the rebrand within the design exercise for synergy and presented the client with a number of flat visuals to illustrate the walk through of a customer, from homepage right through to a detailed product description page. To enhance, whilst giving maximum focus to the main pages of the site, Centurius incorporated an attractive tiling water background. Once design sign-off was obtained Centurius began to redevelop the client’s snapshot locally and uploaded the site onto a development server to allow the client to view the build.

Calico Aquaitcs was built in HTML5 and CSS3. A number of functions were incorporated within the build to enhance the sites functionality.

The main homepage was designed to allow for a large jQuery advertisement rotator that allowed the client to highlight specific offers and allow the customer to navigate to key products more easily. Using a third party plugin Centurius were able to create a multi tab area that allowed the client to display the site’s best-selling items and new products within the same real estate, thus preventing further scrolling for the user.

The ease of use of the site was improved by the introduction of a mega menu system, allowing the extensive product range of the client to be displayed more efficiently and a more advanced purchase system for client.

There was a desire from the client to increase the visibility of the site and create links between website and customer. Centurius did this in two ways; the implementation of social media links on the site so that customers can go straight to customer interaction interfaces and the implementation of third party newsletter software, within the footer, which allows the customer to sign up to receive information and offers.

In terms of navigation, the sections were structured to display the sub sections within a top level section. Within this, the products have been set out to provide a ‘quick buy’ system for the products on the section page, or the option to click on the product for an individual product page.

Within the main product pages we implemented two plugins to improve sales conversions. This entailed product zoom functionality, that allowed the client to enter 6 additional images which, when clicked on, would display a larger image to the customer. Similar to the homepage function, the product page also incorporated a tabber function which allows for masses of product information to be displayed into bite-sized chunks, which can be viewed via a tabbed title.

As Centurius prides itself on building long term partnerships with its clients, Calico Aquatics and Centurius will be working together on future projects on enhance the exposure of the new website via online marketing and the creation of a dedicated blog for news, events and relevant article writing.


“After talking to various developers about our vision for a new website, I got the impression I wasn’t going to find a company who could deliver what we wanted. After a quick Google search, I stumbled across Centurius and from the very first phone call I knew that they were going to do a brilliant job for us. Nothing was too much trouble for Jonathan and Lee. They helped Calico migrate to a new hosting company and kept me informed of the site rebuild every step of the way.

One of the many benefits of using Centurius is that they were able to suggest ideas for the site that I’d never even thought of. This proficiency meant that as a company, we felt at ease through the whole process and assured that the rebuild budget was being well spent. I love our new website, sales are up and the feedback from customers is very positive. I wouldn’t hesitate to recommend Centurius to anyone looking for a professional yet personal company to help them navigate the potential minefield of eCommerce! Thank you so much.”

Alex Lattin – Director
Calico Aquatics

Get in touch…

Lencett House, 45 Boroughgate,
Otley, Leeds, West Yorkshire,
Leeds, LS21 1AG

Tel: 0113 350 4095

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