Tierney & Co.

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About Tierney & Co.

Established since 1951, this family run business have over 50 years experience selling beautiful gifts from their premises in the costal town of Dun Laoghaire, in south Dublin. They also have branches in the Ilac Centre and Stephens Green Centres in Dublin City and the Blanchardstown Centre in north Dublin.

Tierny & Co. offer exciting quality brands which include Newbridge Silver, Vera Wang, John Rocha, Waterford Crystal, Galway Crystal, Killarney Crystal, Willow Tree, Disney, Genesis, Lladro, Nao, Yankee Candles & Belleek China.

Tierneys & Co. offer great customer care, high quality products and fast reliable delivery. Their web site signals a new era for their business which gives them the opportunity to offer their gifts to a much wider Irish audience. The overseas customers who have visited their stores in the past can now shop from the comfort of their homes.

Project Detail

From an initial enquiry, found via Seller Deck (formerly Actinic), Centurius was commissioned to upgrade, redesign and redevelop Tierneys Gifts new ecommerce web site from their existing version 9 site software to the current version of the Actinic Business Ecommerce (V11).

From an initial telephone conference with the client, it was proposed that the new look of the website required a complete redesign to allow for clear recognisable brand navigation links, nice clear advertisement areas and enhanced site functionality to encourage customer purchasing.

Our client had previously used their own EPOS system to export and import his online catalogue however due to technical complications the import was stopped and manual updating had continued. Centurius were asked to look into this issue to see if the site could once again be updated from the Excel CSV file that their EPOS system exported.

The main homepage was designed to allow for a large jQuery advertisement rotator, five supporting mini advertisements as well as introducing a new jQuery new arrivals section which animates and rotates through twenty products. Upon clicking on the item would reveal further information within the same area. As the client had recently set up a new Twitter page for social media networking we embedded a new Twitter feed for the homepage as well as a welcome introduction area for content.

For the section layout we created a special four column layout template displayed large relating section imagery. When rolled over a subtle outline would appear around the frame of the image. For SEO (Search Engine Optimisation) purposes a transparent text overlay allowed the section text to be displayed. A similar layout was created for the SPP layout (Single Product Per Page) which displayed a smaller image, price plus the ability for the customer to purchase immediately. As a precautionary measure we also introduced variables which compensated for any missing images within the catalogue.

Regarding the global design layout of the site, we introduced a new horizontal mega menu navigation plug-in to allow for top level sections and sub sections to appear upon mouse rollover. Within the catalogue a new third party left hand navigation was also introduced to help display what subsections are available when within the top level section. Within the footer area we introduced four key point of interest boxes for our client to populate. We also introduced links to the client’s main social media and information pages such as Facebook and Twitter. From a data capture perspective we implemented a new newsletter signup form by integrating it with the email marketing software Mail Chimp.

A number of external plug-ins were integrated into the site to entice the customer into purchasing products, such as an automatic zoom magnifier which shows the product in far more detail.

Centurius has also been entrusted with the online marketing of the Tierneys Gifts website plus ongoing email marketing and social networking campaigns.

Get in touch…

Lencett House, 45 Boroughgate,
Otley, Leeds, West Yorkshire,
Leeds, LS21 1AG

Tel: 0113 350 4095
Email: info@centurius.co.uk

Recent works

Stay tuned